You Don’t Know Jack: Learning to Understand and Delight Your Most Important Marketing Asset

September 10, 2014

487441747“I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting, “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?”

Heads in the boardroom turned to the puzzled CEO.

“Listen, we love our customers, but we need more of them.” the CEO declared with disdain, “We’ve obtained customers through successful marketing campaigns in the past, and we’re going to use the strategies that we know work. End of story.”

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