Google's made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don't work anymore and there are tons of new ranking factors we need to consider.
What's a marketer to do?
To help you started with a solid SEO strategy in 2015, Kuno Creative created the flowchart below. Use it as a quick guide to see what else you should be doing to rank better in search results.