What Nobody Tells Beginners: Advice on Creativity From Ira Glass

January 9, 2015


This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Why are some people more successful in the creative field than others?

You watch your colleagues or competitors come up with idea after brilliant idea. You jealously eye another designer's work. You wish you had thought of that phrase. 

It makes you wonder: Am I any good at this? 

This combination of fear and doubt has made many young creatives leave the industry for a field less psychologically crippling.

But there are some who believe creativity isn't just about having an innate ability. It's about grit -- doing the work every day, no matter what. 

Ira Glass, the host and producer of This American Life, spoke on this idea, and his famous advice has been animated in a new video (embedded below) from a young creative who is heeding his advice. 

Review the video's full text below or watch the four-part video series on storytelling:

Nobody tells this to people who are beginners, and I really wish somebody had told this to me.

All of us who do creative work, we get into it because we have good taste. But it’s like there is this gap. For the first couple years that you’re making stuff, what you’re making isn’t so good. It’s not that great. It’s trying to be good, it has ambition to be good, but it’s not that good.

But your taste, the thing that got you into the game, is still killer. And your taste is good enough that you can tell that what you’re making is kind of a disappointment to you. A lot of people never get past that phase. They quit.

Everybody I know who does interesting, creative work they went through years where they had really good taste and they could tell that what they were making wasn’t as good as they wanted it to be. They knew it fell short. Everybody goes through that.

And if you are just starting out or if you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Do a huge volume of work. Put yourself on a deadline so that every week or every month you know you’re going to finish one story. It is only by going through a volume of work that you’re going to catch up and close that gap. And the work you’re making will be as good as your ambitions.

I took longer to figure out how to do this than anyone I’ve ever met. It takes awhile. It’s gonna take you a while. It’s normal to take a while. You just have to fight your way through that.

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