The Science of Creating Highly Shareable Infographics [Infographic]

September 30, 2015

Cool topic? Check. Compelling research? Check. Accurate data? Check, check.

When you're sitting down create an infographic, it's never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don't just randomly become popular -- there's a science to it.

So, what's the secret? Thanks to the folks at Siege Media, we have a much better idea. Using BuzzSumo, they analyzed the 1,000 most-shared infographics in the past year to weed out the common characteristics of the most popular ones.

Their analysis covered color scheme, word count, length (in pixels), and other cool findings -- like the social networks on which infographics about certain topics perform best. They found that infographics on the topic of health performed best on Facebook and Pinterest, while infographics about social media and business performed best on Twitter and LinkedIn.

To learn more about the science of the most popular infographics, check out the infographic below from Siege Media. You can refer to these results to create a data-driven strategy for your own infographics. (For even more inspiration, check out this list of the best infographics of the year.)

10 free infographic templates in powerpoint

Read more...

Previous Article
How Ad Blocking Works: Everything You Need to Know
How Ad Blocking Works: Everything You Need to Know

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a prover...

Next Article
Why Blog? The Benefits of Blogging for Business and Marketing
Why Blog? The Benefits of Blogging for Business and Marketing

I had a co-worker email me the other day asking for a blog post about the benefits of business b...

×

Join the Phoenix HubSpot User Group

First Name
Company Name
Thank you!
Error - something went wrong!