Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.
But using Facebook advertising to drive results like these only works if you're smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.
What exactly does it take to make a Facebook ad successful? To find out, HubSpot teamed up with AdEspresso and analysed 100,000 Facebook ads from businesses. We compiled the data into a free visual guide, The Science of Successful Facebook Ads.
In this brand new ebook, we go through the data we collected and the analyses we drew from it, Facebook advertising best practices to follow, and examples of companies that are doing it well to get your creative juices flowing.
The Facebook advertising data we cover in the ebook includes:
- The most popular type of Facebook ad
- The most popular headline length
- The most popular text & description length
- The most popular words used
- The most popular numbers used
- The most popular links
- The most popular calls-to-action (CTAs)
Ready to start creating better Facebook ads that drive real business value?