Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads.
Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons, more sophisticated targeting, and an API for automated advertising.
There is still a lot of opportunity for brands that wish to bootstrap it and build an audience without a paid budget. Kissmetrics created this infographic to highlight the best times to post, the most engaging filters and colors, and how to increase your following on the platform.