The New Inbound Marketing Methodology for Media Companies

September 2, 2014

Inbound_Media_Methodology-IdeaAs I’ve discussed in previous posts, the media industry is currently facing a lot of challenges. In working with media companies to overcome these challenges over the past year and a half, I have developed a six step inbound media methodology to help them generate more digital revenue, from their audience and from their advertisers.

It uses inbound marketing to empower media companies to learn about their audience and market to them effectively, as well as make meaningful connections between their audience and their advertisers.

Read more...

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