Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers.
In 2015, one out of every six dollars spent over the holiday season was spent online. To capture your share of that revenue, you need to plan early (and often). To help you get started, we’ve put together a three-part guide to help you succeed this holiday season. The first part, 1. Before the Season, kicks off the series by helping you reflect on 2015 and start putting together a plan for 2016.
The guide covers:
- How to learn from 2015
- How to develop key goals and metrics
- Guidance to build a holiday marketing plan
- Holiday campaign inspiration
- Systems to audit before the holiday rush