We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year. The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation.
From my experience, blogs are usually entry pages, where visitors enter the website organically by using a search engine. This makes tracking the bounce rate incredibly important.