The 3 Types of Attribution You Should Be Measuring in Your Marketing

August 13, 2014

464205891Through the marketing funnel your leads will make multiple interactions with your content and website. 

Attribution is a way of understanding which marketing channels or campaigns contributed to a conversion on your website by looking at the different "touches" a lead makes during the lifecycle stages.

Most digital marketing tools such as HubSpot and Google Analytics have reports built in to track attribution.

Read more...

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