The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was shortlived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:
You might be thinking, "Okay, but should marketers care about these live video streaming apps?"
Because consumers care. A lot. According to OOYALA’s Global Video Index, time spent watching video on mobile devices increased 160% year over year in Q4 2013. Additionally, mobile video viewers will watch an average of 21 hours per month on their devices by 2019, up from 12.7 hours in 2013. That's huge!
It's obvious that live video streaming is here to stay, and marketers will need to get on board if they want to stay relevant. That’s where our brand new ebook The Marketer’s Guide to Live Video Streaming comes in.
In this guide, you’ll learn:
- What live video streaming is and why it’s important
- The difference between Meerkat, Periscope, and other live video apps
- How to setup and use your Meerkat and Periscope accounts
- Examples of brands that are crushing it with live video streaming
- How you can use live video in your marketing
Meerkat and Periscope hold a lot of potential for marketers who are looking to showcase company culture, live stream an event, host a Q&A session or mini webinar, and much more. Read the full ebook here for more details and use cases.