Paralysis by Analysis: How Too Much Data Can Stifle a Marketing Campaign

August 18, 2014

450745235I can see it now: Spreadsheets and flowcharts tracking dozens of KPI’s are littered across a desk. Notes with scribbles saying “direct traffic down” and “unsubscribe rates increasing” are stuck to the side of a computer screen. 

In front of it is a marketing manager about ready to lose his last shred of sanity as he continues to pore over intricate reports meant to help him gauge the success of his campaign. 

This scene sounds like a terrifying caricature of business life, meant to magnify a perception that the manager or owner drives himself crazy over business.

Read more...

Previous Article
How to Use Inbound Marketing for Product Launches
How to Use Inbound Marketing for Product Launches

Inbound marketing is a well-known practice to use to help grow your...

Next Article
11 Inspirational Quotes from the Top CEOs of the Modern Business World [Slideshare]
11 Inspirational Quotes from the Top CEOs of the Modern Business World [Slideshare]

As living, breathing professionals, we’re often bound to repeat our past...

×

Join the Phoenix HubSpot User Group

First Name
Company Name
Thank you!
Error - something went wrong!