Native Advertising: Understanding the Basics

November 19, 2015 Christian Mongillo

You've heard it a million times, native advertising is the next big thing. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers alike?

For publishers in particular, native is a chance to put editorial expertise to work for advertisers and brands. This provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising. In fact, according to our most recent research, 54% of publishers cite sponsored content and native advertising as the revenue streams poised to increase most in value over the next two years. 

For more on why exactly native advertising is poised to succeed, and what can publishers do to help, take a look at the infographic below from The Huffington Post. Native-Age-FINAL.jpg

Want to learn more about native advertising and the state of digital publishing? Download our Digital Publishing Benchmarks Report below for the most up-to-date industry insights.

free guide: why publishers need to think like marketers

Subscribe to our media articles!

Read more...

Previous Article
29 Free Online Design Tools for Creating Stunning Visual Content for the Web
29 Free Online Design Tools for Creating Stunning Visual Content for the Web

Who doesn't love free stuff? If I can find a free tool to do something I'd otherwise have to pa...

Next Article
3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays
3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays

According to NRF, 25 million holiday shoppers said they would specifically use their mobile devi...

×

Join the Phoenix HubSpot User Group

First Name
Company Name
Thank you!
Error - something went wrong!