Inbound Selling: The Art of the Break Up Email and When to Use It

August 15, 2014

114320419Inbound marketing is designed to help members of your target market find you, as opposed to cold-calling or interruption-based marketing. The inbound sales process generates more qualified leads, but not all of those leads are sales ready.

Some of those early-stage leads will be filtered into a nurturing campaign. However, a prospect’s readiness isn't always clear based on his initial contact. So, your sales team reaches out by telephone and email to every prospect who has requested further information about your product. 

Read more...

Previous Article
How to Help Sales Follow Up With Consideration Stage Leads
How to Help Sales Follow Up With Consideration Stage Leads

Once you've established your reputation as a marketer who delivers quality...

Next Article
7 Ways Inbound Marketing Software Can Support Your Outbound Sales Process
7 Ways Inbound Marketing Software Can Support Your Outbound Sales Process

Out with the old and in with the new? It doesn’t always have to work that...

×

Join the Phoenix HubSpot User Group

First Name
Company Name
Thank you!
Error - something went wrong!