It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app.
But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth. According to Bloomberg, the app has more than 60 million daily active users in the U.S. and Canada, and people watch more than 10 billion videos per day.
These numbers are appealing to marketers, but Snapchat's focus on video, the various shortcuts, and its lack of a traditional "feed" makes getting started intimidating. What's the difference between a Story and a snap? How do you interact with followers? And how do you measure results?
To demystify Snapchat and how building a presence on the app could benefit your brand, we created an online guide -- The Marketer's Guide to Using Snapchat for Business.
Check it out here to learn:
- How to build a following
- The best types of content to post
- The little-known tricks that'll make you a master at sending snaps