How to Use Paid, Earned and Owned Media Tactics to Promote Content

August 11, 2014

180521689_(1)Content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list and broadcast socially, right? If it were only that simple.

Unfortunately, search algorithms aren’t as reliant on on-page factors at determining relevance anymore, organic social reach is declining and not every brand has a significant opt-in email database. As a result, brands that wish to rely on these tactics must have patience.

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