Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you're not careful.
Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those?
*Record scratch* … hold the phone. Ads aren’t inbound ... are they?
It turns out that if you approach ad creation with an inbound mindset, they can be an extremely effective way to increase leads and customers and enhance your overall inbound marketing campaign.
In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google.
“It’s the content that matters, not the format or path to it. When ads equal good content or help people find it, they contribute to a well-rounded inbound marketing strategy,” explains HubSpot Co-Founder, Dharmesh Shah.
So to enable you with the tools you need to create successful PPC ads using Google AdWords, we've created a comprehensive free guide, How to Use Google AdWords: A Beginner’s Guide to PPC Advertising. In this guide, you’ll learn how to:
- Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign
- Use the right keywords to create relevant (and highly searchable) ads and landing pages
- Recognize keyword match types and when to use them
- Create your Google AdWords account and set budgets
- Optimize your ad copy to maximize clicks
- Determine the right goals and metrics for your ads
- … and more!
So, what are you waiting for? Download How to Use Google AdWords: A Beginner’s Guide to PPC Advertising and start earning $2 for every $1 you put in.
Have you seen success with Google AdWords? Let us know how your ads performed in the comments below.