These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let's be honest here: How well do you really know how to use it?
You may know how to plug in numbers and add up cells in a column, but that's not going to get you far when it comes to reporting on your metrics.
Gone are the days when marketers could rely on their gut for important business decisions. More than likely, you've already been tasked with identifying trends within customer survey results, performing content topic analyses, or pulling in sales data to calculate return on investment. What do all these things have in common? They require a bit more Excel knowledge than what we learned in grade school.
Here's where our handy new guide How to Use Excel: Essential Training for Data-Driven Marketing comes in. Whether you'd like to create prettier charts (and faster), finally understand what pivot tables are, or complete your first VLOOKUP (I promise it's not as scary as it sounds), this guide will teach you everything you need to make more informed marketing decisions, in less time.
Since we all know that reading about Excel may not be the most captivating topic, we've catered this ebook to your unique learning style. Inside, you'll find:
- Short videos on each topic to help orient you -- and for those in search of quick answers
- Deep dives into topics like basic functions, INDEX MATCH, pivot tables, conditional formatting, VLOOKUP, IF functions, data visualization, and more
- Tips, tricks, and advice about using Excel to build reports
- Practice questions at the close of each chapter
So don't push off mastering Excel another day.