How to Unify Your Brand’s Message and Voice With Synchronized Marketing

August 21, 2014

147051247As a marketer, I'm always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I've been a proponent of integrated marketing, and then I heard a new term - synchronized marketing.

Although my initial interest was the first word in the term - synchronized (as I was a synchronized swimmer for most of my life) - I recognized that this concept is deeper than that one familiar word. Something clicked and I was enchanted by this concept.

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