Look at your screen right now. You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you're reading this post.
The internet is a crowded, cluttered space -- and somehow your content marketing needs to make an impact.
The trouble is, many marketing teams don't have a definition of "impact." They struggle to find and track the value of content marketing for their organization. They might even be unclear on what their content is supposed to do in the first place.
So how do you make sure your content marketing efforts aren't going to waste?
In this report from Constellation Research, How to Staff the Team for Effective Content Marketing, research and interviews with leading content marketing organizations indicate that formalizing a content team is essential for success. Readers of this report will learn:
- The truth about some common content marketing myths
- How to track and measure the ROI of your content efforts
- A step-by-step processes for formalizing and staffing a content team
Want to maximize the return on your content marketing efforts? Click here to download How to Staff the Team for Effective Content Marketing for free.