But not every new lead is destined to make a beeline to the bottom of your marketing funnel and request follow-up with a helpful, appreciative sales person.
And not every industry has a marketing funnel that lends itself well to online qualification beyond the initial consideration stage.
The consideration stage is the second of three stages in the buyer's journey. So what does the savvy inbound marketer do in the hazy, hazard strewn top of the funnel? What's the right model for sales and marketing alignment when a lead is actively considering your product, but not sure whether they are ready to commit?