How to Help Sales Follow Up With Consideration Stage Leads

August 18, 2014

458861741Once you've established your reputation as a marketer who delivers quality leads to sales, you'll be every sales person's best friend.

But not every new lead is destined to make a beeline to the bottom of your marketing funnel and request follow-up with a helpful, appreciative sales person.

And not every industry has a marketing funnel that lends itself well to online qualification beyond the initial consideration stage.

The consideration stage is the second of three stages in the buyer's journey.​ So what does the savvy inbound marketer do in the hazy, hazard strewn top of the funnel? What's the right model for sales and marketing alignment when a lead is actively considering your product, but not sure whether they are ready to commit?

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