But does all this video really help marketers succeed?
The short answer: Yes.
Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. This means that not only are more people seeing your content as a result of video, but they're actually engaging with it, too. That's value.
Not sure where to start with video for your social media account? Don't worry, you aren't alone. HubSpot and Wistia have teamed together to bring you an interactive guide ... with videos. This guide will show you how you can start making videos that are optimized for each social media platform today.
- How to create & implement a video social media strategy
- How to make awesome videos by turning your office into a DIY studio
- The best lighting, microphones, and tools to help you shoot high quality iPhone videos