How to Choose Marketing Automation Platform to Drive Predictable Growth

August 25, 2014

462353407If your goal is creating predictable revenue growth, the secret for success doesn’t lie in choosing between inbound or outbound tactics, but in integrating and aligning both functions into a sustainable, scalable process.

Understanding this is critical when deciding on the marketing automation platform (MAP) you are going to use to fuel execution. I’m writing about this topic today because I’ve noticed increased chatter in CEO groups, forums and online communities asking about choosing the best MAP.

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