SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.
While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?
In an effort to surface some answers, you'll want to check out the infographic below from JBH and Smart Insights. From desktop versus mobile search to the factors that'll affect your search ranking, they've covered everything you need to know about the current state of search marketing to help you land a spot on page one of Google's search results.