Blogging Metrics: What to Measure, How to Measure It, and How Often

September 25, 2014

494259281Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? 

Does this sound like you?

“I know this topic will do well.” 

Sure it does. Sounds like me, too. 

Following intuition like this is fine, it’s only when it isn’t followed up with analysis that we find ourselves in trouble. It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience. 

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