Battle of the Sexes: What Men and Women Think About Colors [Infographic]

July 12, 2015

Gender_and_Color_.jpg

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

There's no question that men and women think and communicate differently. Sometimes it feels like we're from different planets, right?

And this seemingly simple idea has implications outside of the confines of romantic relationships and friendships. It's also relevant for how brands build connections with and market to men and women. 

One area where a contrast can be seen is in each gender's perception of colors. 

KissMetrics created the below infographic on what colors men and women favor and what colors they think seem "cheap," based on a study from 2003. It also outlines some interesting lessons for brands creating marketing materials targeted at a specific gender.

gender-color-preference.png

register for INBOUND 2015

Read more...

Previous Article
How to Create Facebook Video Ads
How to Create Facebook Video Ads

During the last year, Facebook has emerged as a real contender for...

Next Article
8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]

This post originally appeared on HubSpot's Sales blog. To read...

×

Join the Phoenix HubSpot User Group

First Name
Company Name
Thank you!
Error - something went wrong!