If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call.
While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps' profiles to get a handle on who they'll be speaking with, too. That said, their page better be complete, current, and compelling.
But profiles that appeal to prospects are significantly different than those that catch recruiters' attention. Hiring managers are keen to discover how often you beat quota, and by how much. And on the other hand, buyers couldn't care less.
That said, if your business wants to catch the attention of more prospects, check out the following infographic from Sales For Life for tips on how to create the perfect LinkedIn profile for social sellers.