It doesn’t always have to work that way. In fact, our agency Mainstreethost has excelled at growing its customer base via outbound marketing and sales methods.
Although many studies conclude that inbound trumps outbound, many companies still employ outbound as a source of lead generation and customer acquisition.
However, as outbound lead generation and sales become less and less effective (even we agree it has), businesses still relying on it should invest in becoming smarter in how they do it.
Ironically, our inbound marketing software has helped amplify our outbound sales process in a number of ways.