As a marketer, you love social media. It’s a prayer answered! The ability to economically reach groups with shared interests and passions is amazing. And then the opportunity to dialog with them, often casually, is unique.
That’s why social media is so integral to inbound marketing - from traffic, conversion and revenue metrics directly attributable to social media, to the importance of sharing options for readers and visitors, social platforms permeate many phases of an inbound approach.