The waters of the publishing industry have been turbulent at best over the past few years. First, media companies had to find a way to connect with readers online amidst the onslaught of free content produced each day.
Now, as readers flock to mobile devices, a new challenge has risen. Publishers must now compete to engage readers on-the-go. While some tout mobile apps as the clear answer to this dilemma, others have their doubts.
Magazine and publishing apps have helped combat mobile hurdles, allowing publishers to hold on to their valuable real-state on smartphones and tablets. To what degree are these apps drawing in users, and keeping their attention? According to recent research by MAZ, they're doing a lot more than most give them credit for.