At our office, we spend a decent amount of time reviewing our efforts to examine what works and what isn’t seeing the success we’d hoped for.
Last week, we looked into one client’s recent website leads and discovered something exciting. Content we had written more than 10 months ago was still ranking in the top 5 search results for certain targeted long-tailed keywords.
This particular blog post earned our client a highly qualified lead who reached out to request a price quote.
All of this excitement had us wondering, what is the lifespan of any one particular blog post?