3 Ways to Improve Your Social Media Marketing With Twitter's Organic Analytics

August 7, 2014

466467985Do you ever get frustrated by the lack of organic analytics available for your Twitter account? Sure you can track follower growth, retweets and favorites, and even the number of clicks each Tweet receives using a social monitoring tool, but that only scratches the surface as far as everything marketers want to know – especially when you compare it to Facebook’s robust Page Insights.

Whereas Facebook gives you a detailed look at each post’s reach and engagement, total Page visits, optimal publishing times, and even a demographic breakdown of your fans, Twitter has really only offered it’s users the bare-bones metrics mentioned above. That is, until now.

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