3 Steps to Starting the Digital Conversation With Your Customer

September 3, 2014

178915467One-sided conversations neither inform nor educate, and whatever information is shared will likely be dismissed or quickly forgotten on the receiving end. In this respect, digital conversations are no different from face-to-face conversations.

One of the basic mistakes any content marketer can make is to not listen to the customer’s side of the story. In their online behaviors, browsing habits, and social cues lay a portrait of not only who they are, but also what they are trying to say.

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