This isn’t a technical review of SEO over a 10-year span-- plenty of others have already given detailed coverage from that perspective. This is what you should know as an average businessperson interested in a workable strategy for generating traffic to a website.
Google came on the scene in the 1990’s, along with Yahoo!, AOL, and numerous others that have either faded away or were bought up by the brands we know today. So what has happened since? Let's dive in!