What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.
From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you've activated these customers, you'll be able to tap into the social proof from their content and word of mouth marketing to their networks.
We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers. It covers everything that you'll need to get started with user-generated content for your ecommerce company, including:
- The “rules" of retention
- Why word of mouth matters
- How to leverage word of mouth marketing
- How to deal with negative reviews
- The right (and wrong) ways to ask for a review
- Best practices for building a base of brand advocates