Latest Content

Welcome to our Hub where you will find the latest information on inbound marketing from HubSpot! We hope you find something interesting to read, watch and share.

  • 10 Types of Image File Extensions and When to Use Them

    10 Types of Image File Extensions and When to Use Them

    Have you ever wondered when you should use a JPG instead of a PNG? Or maybe you're just trying to figure out which program opens an INDD. Unless you're a graphic designer by training (like me),...

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  • How to Take and Edit Screenshots on a Mac

    How to Take and Edit Screenshots on a Mac

    As a marketer, what you do can be pretty difficult to explain to coworkers outside of marketing. It can be even more difficult to explain how "inbound" marketing helps the whole business grow....

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  • How to Sell Marketing Strategies to Your Boss

    How to Sell Marketing Strategies to Your Boss

    I’m going to let you in on a little secret: I hate talking on the phone. Don’t get me wrong. I love to communicate, and I love to write and express emotion. I just don’t like doing it with a...

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  • 10 Examples of Facebook Ads That Actually Work (And Why)

    10 Examples of Facebook Ads That Actually Work (And Why)

    One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a...

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  • The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

    The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

    Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply? While this may be enough time for the candidate to...

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  • Virtual Reality vs Traditional Video: 7 Differences You Need to Know

    Virtual Reality vs Traditional Video: 7 Differences You Need to Know

    Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of...

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  • How to Validate Your Blog Post Topics: A 3-Step Process

    How to Validate Your Blog Post Topics: A 3-Step Process

    Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular...

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  • Keyboard vs. Pen: What's the Best Way to Take Notes?

    Keyboard vs. Pen: What's the Best Way to Take Notes?

    Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different...

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  • How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

    How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

    Love it or hate it, data is essential to any agency professional's existence. And where there's data, there's reporting. Marketers can’t and (shouldn’t) avoid reporting, so they have...

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  • How to Write an Introduction: A Simplified Guide

    How to Write an Introduction: A Simplified Guide

    Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it...

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  • How to Turn a Bad Day Around [Infographic]

    How to Turn a Bad Day Around [Infographic]

    "I had a bad day." How often do you find yourself saying that? Once? Twice? Several times throughout the day? If it's more than once each week, you've got company -- 29% of people say...

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  • Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

    Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

    The days are getting shorter, the air is getting colder, and the airwaves are awash with holiday spirit (and sales!). 

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  • 7 Marketing Automation Mistakes You Can't Afford to Make

    7 Marketing Automation Mistakes You Can't Afford to Make

    I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can...

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  • 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

    5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

    When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. "When are you getting married?" "When am I getting grandchildren?" "Have you...

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  • Google AdWords Expanded Text Ads: Best Practices For The New Format

    Google AdWords Expanded Text Ads: Best Practices For The New Format

    Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an...

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  • Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know

    Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know

    Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks ......

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  • What Makes Agency Millennials Different? [New Data]

    What Makes Agency Millennials Different? [New Data]

    It goes without saying that employees are the lifeblood of any marketing agency. They bring the talent needed to fulfill your agency's strategic and creative commitments to clients,...

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  • 7 Blogging Bloopers Your Business Will Want to Avoid

    7 Blogging Bloopers Your Business Will Want to Avoid

    As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the...

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  • 4 Common A/B Testing Mistakes (And How to Fix Them)

    4 Common A/B Testing Mistakes (And How to Fix Them)

    When you're creating content for the web, it's easy to make assumptions about what you think your audience might respond to -- but that's not necessarily the right mentality. Enter...

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  • Getting Started with Inbound For Schools (new ebook) 

    Getting Started with Inbound For Schools (new ebook) 

    Getting started with something new can be pretty daunting. Heck, I've tried to learn the guitar at least four times by now. I may not know how to play a C chord, but I know it would...

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